Below is a letter I'm sending them. I encourage anyone who feels equally dismayed at their extremely poor and irresponsible choice to do the same and to encourage others to as well.
VICE
Magazine Publishing, Inc.
Attn: Rocco Castoro, Editor-in-Chief
97
North 10th Street, Suite 204
Brooklyn,
NY 11211
Dear Mr. Castoro,
My initial reaction when learning of your recent “Last
Words” fashion spread was disbelief. This was quickly followed by disgust, and
lastly, deep sadness for the extreme negative effect it would have on so many.
I lost my sister to suicide in 2010. As a survivor I face
a daily struggle coping with the devastating aftermath of her death. I’m not
alone. It’s estimated that every person who dies by suicide leaves behind six
to eight people who will be severely affected by their death. Statistics from
2010 (the most recent available) show that 38,364 suicide deaths occurred in
the U.S. that year. In 2010 alone, 230,184 – 306,912 people became suicide
survivors. Your fashion spread caused deep, grievous pain to a large number of
those survivors, myself included.
In addition to your shocking lack of sensitivity towards
suicide survivors, of even greater concern to me is the complete disregard
shown towards the suicide epidemic in the United States. 2010 data from the Centers for Disease
Control and Prevention shows that suicide is the 10th leading cause
of death in the United States. In 2010, someone died by suicide every 13.7
minutes. Suicide is an extremely serious national public health issue and
should be treated as such, not as material for artful images designed to sell
fashion.
Factors that contribute to suicide and suicide prevention
are complex and not completely understood. One thing that is known is the important
role media can play in prevention. How the media portrays suicide can either
help with prevention or encourage imitation. Over 50 studies about suicide
imitation or copycat suicides have been done and they’ve all reached the same
conclusion: the portrayal and reporting of suicide by the media can lead to
suicide contagion, or suicide imitation. This phenomenon is even more
pronounced when readers or viewers identify with the person in some way, when
the person being featured is a celebrity and/or is held in high regard by the
reader or viewer.
Avoiding explicit description of the method of suicide is
also important. This can lead vulnerable individuals to imitate the method.
Extreme caution should also be used when publishing images of suicide as this
can make the method of suicide even more clear. Your magazine failed on all
accounts. You recreated explicit, specific images of suicides clearly showing
the methods used and did so in a glamorized, sensationalist manner! Your publication's level of irresponsibility is breathtaking
to me.
Your online apology was weak and I don’t accept it. You
potentially endangered thousands of lives, and may very well have led a
vulnerable individual to attempt or even complete suicide. What you did was
harmful. An apology isn't enough. I ask that you attempt to undo some of the
damage you've done by publishing an in-depth, responsible article about suicide
and the best ways to prevent it. A prominent printed public apology accompanied
by information on where suicidal individuals can go for help is also
appropriate. Lastly, please consider a substantial donation to an organization
like the American Foundation for Suicide Prevention, the leading suicide
research and prevention organization in the country.
Sincerely,
Keicha
Christiansen
Ogden,
Utah